PZ Nexa: African Market Strategy Platform
A high-conversion advisory and marketing platform for a Lagos-based strategy consultancy, positioning African founders with execution-focused services across business strategy, capital readiness, and AI-embedded growth advisory across 54 markets.
The Problem
African founders often face a gap between inaccessible global consulting firms and local coaching that lacks execution depth. PZ Nexa needed a digital presence that communicated premium strategic credibility while remaining approachable, founder-centric, and conversion-focused.
The Solution
Built a dark-themed, high-conversion Next.js site structured around four integrated advisory disciplines — startup strategy, growth & expansion, capital readiness, and technology & AI. Designed with social proof metrics, client case studies, a scrolling service ticker, and prominent advisor booking CTAs throughout.
Key Features
Hero section with founder-focused positioning and dual CTAs (Speak to an Advisor / Our Strategies)
Four-discipline service framework: strategy, growth, capital readiness, and technology & AI
Client work showcase with measurable outcomes (e.g. 85% clarity improvement, 3× MAU growth)
Scrolling service ticker covering market expansion, investor readiness, AI consulting, and EMEA expansion
Founder story section establishing credibility and African market expertise
Google for Startups partner badge and enterprise-grade AI positioning
Performance metrics: 80% avg revenue growth, AI+ in every strategy, multi-sector client base
Architecture & Tech Decisions
Conversion-oriented multi-section landing with reusable CTA and testimonial components
Dark-theme design system with serif accent typography for premium brand positioning
SEO-friendly metadata targeting African founder and strategy advisory keywords
Lightweight client interactions with animated service ticker and stat counters
Challenges Faced
Balancing premium consulting brand aesthetics with actionable, founder-friendly messaging
Communicating AI-embedded advisory as a practical advantage, not a buzzword
Structuring diverse service lines into a coherent four-discipline narrative
What I'd Improve
Add a resource hub with downloadable market entry playbooks
Integrate scheduling automation for instant advisor booking
Expand client work pages with deeper case study narratives and metrics
Gave PZ Nexa a polished digital front door that positions the firm as Africa's execution-focused strategy partner — converting founder interest into consultation requests across 54 markets.