Boleb Logistics: Cross-Border Freight Platform
A marketing and operations platform for a Lagos-based logistics company offering air freight, sea cargo, and warehousing services across Africa and the US, with structured quote request flows and real-time shipment tracking.
The Problem
BOLEB needed to compete in cross-border freight by presenting air, sea, and warehousing services clearly while giving clients shipment visibility — all without the friction of phone-tag coordination and opaque quoting processes.
The Solution
Developed a Next.js platform with a cinematic hero, dedicated service pages, a four-step operational process (quote → logistics handling → tracking → delivery), and a dedicated Track Shipment section. Combined marketing credibility with operational utility in a single cohesive experience.
Key Features
Hero landing with cross-border positioning: air freight, sea shipping, and warehousing
Dedicated service pages for air freight, sea freight (FCL & LCL), and warehousing
Four-step process flow: request quote, logistics handling, track shipment, delivery completed
Track Shipment page for real-time cargo visibility across journey stages
Trust metrics including shipments delivered and on-time delivery rate
Get a Quote CTA flows integrated across homepage and service pages
About section establishing BOLEB's founding story and global service expansion since 2020
Architecture & Tech Decisions
Marketing and operations pages sharing a unified red-and-white design system
Glassmorphism navigation with persistent quote and tracking entry points
Quote request forms with validation and structured lead capture
Tracking views designed for milestone-based shipment status updates
Challenges Faced
Unifying marketing storytelling with operational tracking in one cohesive site
Designing quote flows flexible enough for varied cargo types and international lanes
Balancing rich hero imagery with fast page loads on mobile networks
What I'd Improve
Add authenticated client dashboards for document uploads and customs status
Integrate automated rate estimates for common Africa–US trade lanes
Expand notification channels for milestone-based shipment updates
Streamlined how BOLEB acquires and serves cross-border clients — replacing fragmented phone-and-email coordination with a single platform for discovery, quoting, and shipment tracking.